| The Sears Wish Book Catalog Inspires its Holiday Marketing Campaign
HOFFMAN ESTATES, Ill., Nov. 6 /PRNewswire/ -- Millions of Americans remember the Sears Wish Book catalog with excitement -- and the hours they spent poring over each page, circling the gifts they wanted both to give and to receive during the holidays. Now, this year's return of the historic catalog has inspired Sears' new holiday marketing campaign, which launched November 4. Led by the tagline "Don't just give a gift, grant a wish," the integrated marketing campaign features an expanded, more diversified, multicultural media mix, including national television and radio spots, magazine insertions for jewelry and tools, and increased online media, plus new sears.com functionality, Wishing Hours sales promotions and sweepstakes, direct mail, circular, public relations and, of course, catalogs.
GoQuo opens new US offices
Online and dynamic packaging technology specialist GoQuo is now offering its solutions direct to the North American travel marketplace. Building on its existing US customer base (Flights.com, Shakiba Travel and Options Travel.com), GoQuo has opened a sales and marketing office in New York, with customer support provided from its Silicon Valley office in Santa Clara, California. GoQuo, established in 2004 and winner of a prestigious 2006 World Travel Market technology award in the Dynamic Packaging Tools Online category, now has over 70 customers worldwide in the travel agency, air consolidator and tour operator markets. It will offer its GQDynamic, GQAgent, GQConsol and AirlineDP solutions, as well as GQHotel, GQMailer and GQGate products. The company will soon launch its latest solution designed specifically for tour operators, and will shortly announce its latest win in Canada.
Fund Raising Strategies Welcomes the Return of Lifesavers Wild Horse ...
MCLEAN, Va., Nov. 12 /PRNewswire/ -- "What a delight it is to once again have the opportunity to raise funds for Lifesavers Wild Horse Rescue, one of the nations most outstanding horse sanctuaries," said Bruce Eberle, President of the Eberle Communications Group (ECG), the parent company of Fund Raising Strategies. Eberle continued, "There is no doubt that Lifesavers is a leader in rescuing, feeding and providing veterinary care for abused, neglected, and mistreated horses. Thanks to the tireless efforts of Jill Star, hundreds of these magnificent animals now have the care and the life they deserve. Lifesavers special focus on rescuing the legendary American Mustang from destruction is something that all Americans should applaud." Lifesavers founder and President, Jill Star, after re-joining FRS said, "Fund Raising Strategies is the best fund raising company in the direct mail business.
This rare Scotch is one pricey potable
If Santa gives you this gift for Christmas, you've really been exceptionally good this year: A bottle of 81-year-old Scotch sold for $54,000 earlier this month at New York's first liquor auction since Prohibition. It became the most expensive bottle of Scotch whisky ever sold by the auction house, said Christie's, which has been holding similar sales in Europe for a decade. .
UK broadcasters pitch again for HD spectrum
Executives from ITV, the BBC, Channel 4 and Five have met Broadcasting Minister Margaret Hodge in a last minute plea for guaranteed spectrum to supply free high-definition television. They fear mobile phone companies will outbid them, leaving Sky and cable as the only available routes for those customers wanting HD. Their "HD For All" pressure group wants a third of the capacity between 470MHz and 862MHz set aside for HD broadcasts on Freeview. The group, which also includes manufacturers and retailers like DSG International, says that would be enough to support five new HD channels. HD For All stepped up its lobbying campaign ahead of a critical deadline next week. Responses must be in then to Ofcom's proposals on the broadcast spectrum that comes free between 2008 and 2012 as terrestrial television converts to digital.
Hewitt looking for lucky break
For the draw ahead, there is a long way to go before I have to worry about the big names just yet. I'm hitting the ball pretty well at the moment in practice. "If I can take that into the match court, then I'll be feeling pretty confident." Getting to the second week looms as a potential problem, given Hewitt will have to play either 2006 runner-up Marcos Baghdatis or former winners Thomas Johansson or Marat Safin in the third round. Hewitt would rightfully feel confident against Johansson given a 5-1 record, but Baghdatis beat him in their only match at Wimbledon two years ago and Safin famously denied him in the 2005 Open final. Hewitt yesterday dismissed suggestions he had copped a poor hand with the draw. "Last year I played (Fernando) Gonzalez in the third round here," he said.
NYC Has Record Visitors in 2007
New York City had a record 46 million visitors in 2007, up 5% from 2006. The number included a 20% increase in foreign visitors to the city. "We're very grateful for the weak dollar," said a wry George Fertitta, CEO of NYC & Company, the city's destination marketing organization.NYC deputy mayor Robert Lieber, speaking at a press conference at the Manhattan Cruise Terminal with Feritta and Cunard president Carol Marlow, said that the cruise industry contributes $1 billion in direct spending to the New York state economy. New York City accommodated 536,000 passengers in 2006, making it the sixth busiest cruise port in the US. Lieber called the Queen Victoria a "stunning addition" to the growing number of ships home porting in the Big Apple.Lieber said that last year's 8.5 million foreign visitors to the city was an all time high - representing unprecedented growth for New York's tourism industry.The city's goal is to host 50 million visitors by 2015, according to both Lieber and Fertitta, who called the city's booming tourist business "an extraordinary moment in time that has the potential to shape New York City's history for years to come." .
Meters For Homeless Donations Haven't Stopped Panhandling
CHATTANOOGA, Tenn. (AP) - Chattanooga's merchants say old parking meters meant to collect donations for the city's homeless have not done much to discourage panhandling. Program coordinator Karen McMahon says people aren't using the recently installed meters very much because they don't know about them. She expects that to change when the city launches an educational campaign about the meters next year. McMahon says she does not yet know how much money the meters have collected for the homeless. Organizations sponsoring the meters have donated $10,000 to the program. ©2007 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. .
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