| Sepracor's Lunesta will Dominate Market Share in the Insomnia Market ...
WALTHAM, Mass., Nov. 15 /PRNewswire/ -- Decision Resources and Millennium Research Group have released a new report that forecasts Sepracor's Lunesta will lead the insomnia drug market in market share by 2010. Lunesta is expected to reach blockbuster status by that year as well. This success did not come about without a lot of effort from Sepracor. The company embarked on an unprecedented post-marketing and direct-to-consumer effort for Lunesta that has driven market share, but full benefits from the campaign will be felt after 2009 when Sanofi-Aventis' Ambien CR loses its US market exclusivity. By 2011, Lunesta will lead in brand sales, making up 21.6 percent of the total market. The report also finds that Sanofi-Aventis, who dominated with 67.3 percent of the total insomnia market in 2006, will attempt to remain a leading player in the market after the generic erosion of its Ambien franchise.
Cone Names New Managing Director
BOSTON, Nov. 12 /PRNewswire/ -- Cone LLC, a member of the Omnicom Group (NYSE: OMC) today announces the promotion of Executive Vice President Bill Fleishman to the newly created position of Managing Director. Fleishman will be responsible for leading the overall strategy and development of integrated product and service offerings for the agency. He will also continue in his role as EVP of the brand marketing group providing team leadership and strategic counsel to the firm's marketing public relations discipline area. "The success we are experiencing as an agency has made it possible and necessary to create a new position to help manage the complexity of our growth and future agency opportunities," says CEO Jens Bang. "In many respects, Bill Fleishman has been playing the role of managing director for quite some time and has excelled at it." Fleishman will play a key role in promoting cross-agency integration by proactively identifying opportunities for individuals' professional growth.
Pizza Inn Announces Multi-Unit Agreement in Kuwait
THE COLONY, Texas, Nov. 14 /PRNewswire-FirstCall/ -- Pizza Inn, Inc. (NASDAQ: PZZI) today announced the signing of a multi-unit development agreement to open 20 new Pizza Inn restaurants in the country of Kuwait. Pizza Inn, famous for its made from scratch crusts, has awarded a master license agreement to the Raja Company W.I.I., based in Kuwait City, Kuwait, in a continuation of the brand's expansion throughout the Middle East and into Asia. The Raja Group of Companies (formerly known as Raja Trading Est.) is led by chairman Waleed Adulla Ayoub, Managing Director Rohit Mirchandani and Director Mohit Mirchandani. Established in 1962, the Raja Company specializes in the region's petroleum, construction and energy industries in addition to marketing, logistics and food and beverage services.
Web site trying to eliminate flood of catalogs
SAN JOSE, Calif. - Catalog Choice, the relatively new Web site designed to eliminate millions of catalog mailings, says its plan is working.
The Direct Marketing Association, the trade group for many of those catalog companies, says it has more trustworthy solutions for people who want fewer catalogs.
Either way, consumers seem to be benefiting.
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Just how mobile can Internet go?
It's an area we're watching very closely," said Scott Lingren, director of product group marketing at Dell Inc. On Tuesday, at another tech conference in San Francisco, Apple Inc. CEO Steve Jobs is expected to give updates about the next iPhone that could transform the device into an even more full-featured mobile Internet device. If they live up to their promise, mobile Internet devices will let you do some of what you can do with a laptop: browse the Web, send e-mails, work on office documents and edit photos. They'll let you do what you can do with an iPod or other media player, only with a bigger screen. And they'll let you take pictures and make phone calls, as you can with a camera phone today. The question is, do most consumers need or even really want such a device when we already have so many other ways to do the same things? At this point, probably not, said Michael Gartenberg, an analyst at tech consulting firm Jupiter Research Inc.
COPYRIGHT NOTICE
The question is, how will this affect your print collateral and how do you get your company to stand out from the clutter of an overflowing in box? 2004-11-22 Altegris Investments Announces New Director of MarketingCraig W. Gilbert has joined Altegris Investments, Inc. as its Director of Marketing. Mr. Gilberts most recent experience was with New York based WPP Group USA, Inc., parent company to some of the worlds largest strategic marketing communications firms. Mr. Gilbert will lead the existing Altegris marketing department in client relationship and brand-building efforts. 2004-11-22 VideoRay Underwater Robot Lost at Sea for a Year is Found in Working Order After Journey in Australian Seas8-Pound Remotely Operated Vehicle Lost During Fish Farm Inspections Washes Ashore 2004-11-22 UK Word Of Mouth Comes Off The Fence & Goes DigitalA new startup interactive website for businesses and consumers plans to promote local services across the UK by recommendations from the general public.
BEA's Jim Haar: Using SOA to overhaul business processes.
Haar is responsible for BEA I.T. systems and operations worldwide. Before taking over the CIO role, Haar was responsible for a sales operations group, where he delivered substantial year over year license and maintenance revenue growth. Prior to joining BEA in 2004, he served as the director of marketing business operations at Sun Microsystems, where he played a key role in driving the company's pricing strategy, licensing models and marketing analytics, and held several senior positions with Compaq, where he spearheaded its Global Supply Chain Systems Group and led the I.T. integration effort during Compaq's acquisition of Digital Equipment Corp. Haar and Baseline's John McCormick conducted an e-mail interview. .
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