| Ad budgets cut amid fears of downturn
Advertising budgets took bigger cuts in the final quarter of 2007 than at any time in two years, according to the latest Bellwether report, the quarterly measure of the health of the marketing industry. The report, found that marketing budgets, including everything from TV commercials to direct marketing, were revised down in the fourth quarter. Traditional media advertising, notably TV and press budgets, were hit "particularly hard" as companies tightened their belts amid concerns of an economic downturn. While internet budgets - a perennial star performer in the survey - were again increased by more companies than any other category, the rise was the weakest in four years. In the final three months of last year only 15% of companies reported an increase in total marketing budgets, while 19% reported a decrease.Almost 20% of companies reported a fall in main media spend – such as TV, press, radio and cinema – while around 14% reported a rise.
ASAP/J.C. Whitney Speeds Ahead by Adding to Executive Team
CHICAGO, Nov. 8 /PRNewswire/ -- Automotive Specialty Accessories and Parts (ASAP), the nation's largest Internet and catalog retailer of aftermarket autoparts, and which includes J.C. Whitney, Stylin' Trucks and http://www.carparts.com, today announced the addition of two experienced retail executives to the company's leadership team. Tom West has joined ASAP as chief executive officer and a member of the board of directors, having served the last nine years in top executive roles at Dell, Inc. Jon Holmquist has joined the company as chief marketing officer of ASAP and general manager of its Stylin' Trucks business unit, from his role leading the direct business at Bass Pro Shops. "The addition of Tom and Jon to the ASAP leadership team marks an inflection point in the nearly $100 billion aftermarket auto-parts industry and in the life of our company," said Love Goel, chairman of ASAP.
SeminarBrochures.com Announces Half Price Seminar Brochure Listings ...
Training seminar workshop and conference and teleconference providers tradeshow exhibitors and providers of online training seminars can save 50% on brochure listings for a limited time. (PRWEB) June 16, 2006 -- SeminarBrochures.com is offering half off pricing on seminar brochure listings to increase awareness of its new seminar marketing tool. Scott Alliy creator of FindaSeminar.com and VenueChooser.com recently created SeminarBrochures.com the newest Internet marketing tool for the training seminar and events industry. According to Scott "SeminarBrochures.com will help you increase attendance by allowing you to attract target audience of event attendees who can help themselves to your event information brochure anytime day or night." Says Scott "SeminarBrochures.com is a great marketing tool for Seminars of course but will also benefit your company if you provide any kind of publictraining, tradeshows, conferences, workshops, webinars and more." Consumers have become more savvy according to Scott and have less time or desire to be diluged with unrequested direct mail and or email.
Just how mobile can Internet go?
It's an area we're watching very closely," said Scott Lingren, director of product group marketing at Dell Inc. On Tuesday, at another tech conference in San Francisco, Apple Inc. CEO Steve Jobs is expected to give updates about the next iPhone that could transform the device into an even more full-featured mobile Internet device. If they live up to their promise, mobile Internet devices will let you do some of what you can do with a laptop: browse the Web, send e-mails, work on office documents and edit photos. They'll let you do what you can do with an iPod or other media player, only with a bigger screen. And they'll let you take pictures and make phone calls, as you can with a camera phone today. The question is, do most consumers need or even really want such a device when we already have so many other ways to do the same things? At this point, probably not, said Michael Gartenberg, an analyst at tech consulting firm Jupiter Research Inc.
Baxa Corporation Recognized with Art Directors Club of Denver Merit ...
A Baxa Corporation Internet microsite, designed to promote the Rapid-Fill Automated Syringe Filler, wins merit award from Art Directors Club of Denver. The Art Directors Club of Denver Annual Show features the best examples of marketing communications from across the Front Range. Nationally recognized judges from Seattle, Minneapolis, Birmingham and Kansas City participated in awarding more than 100 entries in this years program. .
Digital media to see speediest growth for ad investment: report
Advertising spending in Canada is expected to jump at a compound annual growth rate of 5.3 per cent over the next four years, according to new data from the Canadian Marketing Association. The report said that advertising investment will rise to more than $23.3 billion in 2011, from $19 billion this year, with every dollar spent on advertising expected to directly result in nearly $9 of economic activity in the country. Overall direct sales from advertising campaigns are forecasted to increase from this year's levels by roughly 33 per cent, to $203 billion by 2011, the report added. "Digital media is expected to lead all other marketing channels in 2011 in terms of direct sales, with purchases resulting from marketing offers received over the Internet and through commercial e-mail forecast to top $46.6 billion by 2011," the report read.
Who’s Who in Teleservices: VoIP Marketer TMONE
VoIP Marketer TMONE has made Customer Interaction Solutions illustrious Who's Who in Teleservices list for 2005. Iowa City, IA (PRWEB) November 2, 2005 -- (http://www.tmone.com) TMONE has made Customer Interaction Solutions illustrious Who's Who in Teleservices list for 2005. Each year the editors of Customer Interaction Solutions (http://www.tmcnet.com) compile the popular resource to provide readers a guide to top teleservices providers including those whose specialties includes inbound, outbound, multilingual, interactive, e-mail and text chat capabilities. Inclusion in the listings is a positive sign of traction within the industry and consummates a year of accomplishment and expansion for the burgeoning Iowa direct marketing company. Specializing in new customer acquisition for VoIP internet phone service providers TMONE has chiseled a niche in the budding VoIP industry and established itself as an authority in its field.
The Next Generation Home Business, ITV Ventures (TM) Direct Response ...
In this new home business arena, Direct Response Marketing meets Network Marketing as leading infomercial company ITV Direct(R) introduces ITV Ventures(TM). ITV Direct(R) the Parent Company will invest $50 million in TV infomercial advertising annually for their members to create the next work at home business giant in the multi-million dollar MLM industry. Driven by ITV infomercials, consistently rated in the top ten by media ranking services, ITV Ventures(TM) offers an entirely new business model for those who see the advantage of being in business for themselves while supported by the infrastructure of an already successful multi-million dollar company. Merging the highly successful direct response business with network marketing, Founder and President, Donald Barrett, states, "ITV Ventures(TM) will be the fastest growing company in the history of network marketing.
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