| GoQuo opens new US offices
Online and dynamic packaging technology specialist GoQuo is now offering its solutions direct to the North American travel marketplace. Building on its existing US customer base (Flights.com, Shakiba Travel and Options Travel.com), GoQuo has opened a sales and marketing office in New York, with customer support provided from its Silicon Valley office in Santa Clara, California. GoQuo, established in 2004 and winner of a prestigious 2006 World Travel Market technology award in the Dynamic Packaging Tools Online category, now has over 70 customers worldwide in the travel agency, air consolidator and tour operator markets. It will offer its GQDynamic, GQAgent, GQConsol and AirlineDP solutions, as well as GQHotel, GQMailer and GQGate products. The company will soon launch its latest solution designed specifically for tour operators, and will shortly announce its latest win in Canada.
IWCO Direct Teams With Azuna to Provide 3D Imaging
CHANHASSEN, Minn., Nov. 26 /PRNewswire/ -- IWCO Direct, the nation's leading provider of integrated direct mail production services and marketing solutions, will now offer 3D imaging options on promotional plastic products through a licensing agreement with Azuna LLC of Jenkintown, Pa. IWCO Direct's license agreement delivers exclusivity for their direct marketing clients in North America. This patented three-dimensional design and printing technology produces high quality, four-color imagery with deep dimensional effects on a recyclable polypropylene (PP) plastic substrate. The imaging technology provides an effective way for IWCO Direct clients to differentiate their direct mail offer and drive response rates through an engaging image of their product or service. "We are always searching for innovative methods to help our clients increase direct mail response rates," explained Tom Wicka, IWCO Direct Executive Vice President and Chief Marketing Officer.
XanGo.TV Broadcasts the XanGo Lifestyle
LEHI, Utah, Oct. 26 /PRNewswire/ -- Global nutritionals leader XanGo, LLC today blazed another trail for consumer brands and direct selling with the launch of XanGo.TV, a brand-centric video sharing site broadcasting real-life stories, insights and experiences from millions of distributors and consumers worldwide. "XanGo.TV is designed to achieve an elite level of brand intimacy. XanGo is a lifestyle brand. Our business is built on distributors and consumers sharing their personal experiences with XanGo and our nutritional products. XanGo.TV offers a visually captivating platform for those narratives and gives viewers a behind-the-scenes look into the company," said XanGo Chief Marketing Officer John Digles. Hosting a library of videos and podcasts from XanGo's first five years, XanGo.TV chronicles the company's genesis as a category-creator to its advent as an evolving global billion-dollar brand.
Baxa Ltd Announces Direct Sales and Marketing Operations in France and ...
Baxa Ltd, subsidiary of Denver-based Baxa Corporation, has moved to a direct sales and marketing model for the French and Benelux markets. The company provides systems and devices for simplifying the handling, mixing and administration of fluid medications. Ascot, UK (PRWEB) January 3, 2006 -- Baxa Ltd announces its move to direct sales and marketing operations in France, Belgium, The Netherlands and Luxembourg beginning January 1st 2006. In the ten years previous, Baxa products were sold primarily through exclusive distributors in these countries, with customer and technical support provided by Baxa Ltd from their European Headquarters in Ascot, Berkshire. "These changes present us with huge opportunities to build on the successes of our Distributor partners and improve both our service and our products through a closer understanding of customer needs,' says Terry Aston, Managing Director, Baxa Ltd.
Big Spenders: Top 50 Advertisers in Hispanic TV and Print Media 2005
Top advertisers in the Hispanic market spent $2.2 billion between July 2004 and June 2005, according research firm TNS. The measurement of actual expenditures, not estimates, and inclusion of new media outlets makes the 2005 Hispanic Business Top 50 Advertisers directory more accurate than ever.In fact, better metrics have changed the game for corporate marketers. "We have become more strategic and targeted," explains Joe Paz, group manager for Hispanic marketing at Verizon, number 12 on the directory." We can look at customer data at the DMA level. So if we're talking to Los Angeles, we know it skews more Mexican, and we can target that." Notably, Lexicon, an education products marketer, captured first place with intensified TV spending.The consumer goods sector accounts for 14 companies among the top 50, followed by automotive (10), media (eight), retail (five), telecommunications, and fast food (both four).
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