| ASAP/J.C. Whitney Speeds Ahead by Adding to Executive Team
CHICAGO, Nov. 8 /PRNewswire/ -- Automotive Specialty Accessories and Parts (ASAP), the nation's largest Internet and catalog retailer of aftermarket autoparts, and which includes J.C. Whitney, Stylin' Trucks and http://www.carparts.com, today announced the addition of two experienced retail executives to the company's leadership team. Tom West has joined ASAP as chief executive officer and a member of the board of directors, having served the last nine years in top executive roles at Dell, Inc. Jon Holmquist has joined the company as chief marketing officer of ASAP and general manager of its Stylin' Trucks business unit, from his role leading the direct business at Bass Pro Shops. "The addition of Tom and Jon to the ASAP leadership team marks an inflection point in the nearly $100 billion aftermarket auto-parts industry and in the life of our company," said Love Goel, chairman of ASAP.
ExactTarget Signs Over 500 Direct New Customers in First Half of 2007
INDIANAPOLIS, Aug. 6 /PRNewswire/ -- ExactTarget, the leading provider of on-demand, one-to-one marketing software, services and integrated solutions, announced today the addition of more than 500 new customers during the first half of 2007 in industries including financial services, entertainment and retail. ExactTarget has also grown its global organization to more than 250 employees, marked by key executive hires in the Agency and Channel/Corporate Development divisions. As a result of ExactTarget's outstanding 1H07, more than 6,000 organizations -- ranging from small businesses to Fortune 100 companies -- now use its on-demand software to create, optimize and deliver their email marketing communications. Key companies added to ExactTarget's industry- leading customer base include: In addition to expanding its direct customer base, ExactTarget has also added hundreds of new customers through its channel partners.
Cyber Monday Special: Shop Inside a Real Brookstone store - Online
MERRIMACK, N.H. and MARLBOROUGH, Mass., Nov. 26 /PRNewswire/ -- Holiday shopping just got more interesting and interactive with today's launch of the world's first 3-D online store by specialty retailer Brookstone and technology company Kinset, Inc. Brookstone's Kinset 3-D Virtual Store (http://kinset.com/location/brookstone) allows consumers to enjoy the look, feel and interaction of an actual store and shop for great Holiday gifts, right in the comfort of their own homes. Online shoppers enter the 3-D store and use their mouse to navigate inside the store, browse aisles, view product images and details, and make purchases. "The Brookstone Kinset 3-D store has transformed e-commerce from a two- dimensional task of searching and viewing text and images, to a deeper, more robust and interactive journey of browsing and discovery," said Greg Sweeney, Brookstone's Vice President and General Manager of Direct Marketing.
Black Friday approaches
You have a lot more people and a lot more issues, but it's a fun time here. We try to enjoy it as much as we can."The Middletown Mall in White Hall contains mainly offices and services and doesn't have much retail, said Betty Schmidt, mall manager and marketing director. For this reason, the mall doesn't really feel an impact from Black Friday and keeps its normal hours. However, the retail stores in the building normally see an increase in crowds that day, she said.Jonathan Rider, owner of Rider Pharmacy on Merchant Street in Fairmont, said his staff anticipates a rush on Black Friday and is ready for it. Plus, the shop likes to stay busy, he said.The busy nature of the day after Thanksgiving is similar to Rider Pharmacy's annual Christmas Open House, which sets the tone for the rest of the holiday season.
SaveOnEnergy.com Officially Launches Commercial Retail Exchange Portal ...
DALLAS, Oct. 1 /PRNewswire/ -- Dallas-based SaveOnEnergy.com, a leading energy marketing firm, announced today the company has officially launched the first commercial retail exchange portal in Texas. The first model of its kind in the competitive energy industry, SaveOnEnergy.com's exchange portal allows commercial businesses of all sizes to receive direct competitive bids for their electricity service from up to eight energy suppliers. SaveOnEnergy.com's industry changing exchange portal allows for eight energy suppliers to compete head to head for the customer's business. Commercial business customers can simply log on to the SaveOnEnergy.com website, enter their business and usage information, and the information will then be delivered real-time to each of the participating eight energy suppliers.
Guthy-Renker Wins 'Infomercial of the Year' for Sheer Cover
LAS VEGAS, Oct. 4 /PRNewswire/ -- The world's largest direct response television company, Guthy-Renker celebrated several wins at the 17th Annual Electronic Retailing Association Awards Gala in Las Vegas this week. Recognizing the best in the electronic retailing industry, the ERA honored Sheer Cover with "Best Long Form" Infomercial of the Year and Proactiv Solution with "Best Short Form," "Best Short Form Health & Beauty" and "Best Live Shopping On-Air Guest" for Proactiv co-creator Dr. Kathy Fields. This marks the eighth consecutive year that Proactiv Solution has been nominated at the award ceremony and the third year for Sheer Cover. "We're honored to be recognized for delivering top-quality productions as this further solidifies our status as the most successful and most awarded infomercial company," said Alex Kushner, veteran marketing executive with Guthy-Renker.
Fintura Tapped to Drive RBC Centura Banks' Credit Card Business
Fintura to provide turnkey New Account Origination solution to expand RBC Centura's credit card portfolio presence in the U.S. ATLANTA, Oct. 1 /PRNewswire/ -- Fintura Corporation announced today that it has signed an agreement with RBC Centura Banks to help the bank grow its credit card accounts in the U.S., with an initial focus on increasing credit card penetration among existing RBC Centura customers. RBC Centura will use Fintura's turnkey New Account Origination solution, under which Fintura makes all upfront marketing capital investments and applies its targeting expertise to help grow RBC Centura's credit card business. "We are excited to work with Fintura to help us reach our strategic objectives for growing our credit card program here in the U.S.," said Vickie Van Meir, Director of Retail and Business Cards of RBC Centura Bank.
Big Spenders: Top 50 Advertisers in Hispanic TV and Print Media 2005
Top advertisers in the Hispanic market spent $2.2 billion between July 2004 and June 2005, according research firm TNS. The measurement of actual expenditures, not estimates, and inclusion of new media outlets makes the 2005 Hispanic Business Top 50 Advertisers directory more accurate than ever.In fact, better metrics have changed the game for corporate marketers. "We have become more strategic and targeted," explains Joe Paz, group manager for Hispanic marketing at Verizon, number 12 on the directory." We can look at customer data at the DMA level. So if we're talking to Los Angeles, we know it skews more Mexican, and we can target that." Notably, Lexicon, an education products marketer, captured first place with intensified TV spending.The consumer goods sector accounts for 14 companies among the top 50, followed by automotive (10), media (eight), retail (five), telecommunications, and fast food (both four).
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