| The Sears Wish Book Catalog Inspires its Holiday Marketing Campaign
HOFFMAN ESTATES, Ill., Nov. 6 /PRNewswire/ -- Millions of Americans remember the Sears Wish Book catalog with excitement -- and the hours they spent poring over each page, circling the gifts they wanted both to give and to receive during the holidays. Now, this year's return of the historic catalog has inspired Sears' new holiday marketing campaign, which launched November 4. Led by the tagline "Don't just give a gift, grant a wish," the integrated marketing campaign features an expanded, more diversified, multicultural media mix, including national television and radio spots, magazine insertions for jewelry and tools, and increased online media, plus new sears.com functionality, Wishing Hours sales promotions and sweepstakes, direct mail, circular, public relations and, of course, catalogs.
Sure Fit Inc. Announces Spanish-Language Web Site
ALLENTOWN, Pa., Nov. 15 /PRNewswire/ -- Sure Fit Inc., the leading provider and marketer of ready-made slipcovers, has launched its new Spanish-language web site, www.surefit.com/es. Sure Fit Inc. now includes online content and customer support for their Hispanic customers and directly addresses the growth of this important segment of the population. The new Sure Fit Hispanic web site features a Spanish online catalog ("Compre Productos"), shopping cart, and measuring guide, as well as promotional offers. Customer support is also offered for the Hispanic customers, and a convenient link to the English site provides an easy transition for the bi-lingual customer. "We are enthusiastically committed to our Hispanic customers," comments Laura Hilburt, Director of Sure Fit Direct Marketing.
TRANZACT Welcomes Back Ms. Mercer Carlin as Executive Vice President
FORT LEE, N.J., Nov. 1 /PRNewswire/ -- TRANZACT, a portfolio company of Veronis Suhler Stevenson, and the market leader in fully integrated, end-to-end, online and offline customer acquisition solutions for large brands, announced that Ms. Mercer Carlin has rejoined the company after an entrepreneurial hiatus. As Executive Vice President of TRANZACT, Carlin is now responsible for Human Resources and Office Services functions, and will also provide executive-level support related to mergers and acquisitions integration. "Mercer has always brought a high level of energy to our company," said David Graf, TRANZACT's President and CEO. "We value her wide-ranging industry experience and unique capability to help us further create a positive culture." Carlin has worked in the direct marketing industry for nearly 15 years.
Collective Media Works with DoubleClick Seeking to Optimize Rich Media ...
NEW YORK, Oct. 9 /PRNewswire/ -- Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick's DART(R) Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking to optimize a DoubleClick Rich Media campaign for a leading consumer products client. DoubleClick's DART Adapt solution uses a sophisticated algorithm to match ads to the users most likely to respond. By leveraging DART Adapt, Collective Media was able to automatically optimize the Rich Media ad interaction rate of the campaign, resulting in an 87% lift in consumer interactions over a single quarter.
SeminarBrochures.com Announces Half Price Seminar Brochure Listings ...
Training seminar workshop and conference and teleconference providers tradeshow exhibitors and providers of online training seminars can save 50% on brochure listings for a limited time. (PRWEB) June 16, 2006 -- SeminarBrochures.com is offering half off pricing on seminar brochure listings to increase awareness of its new seminar marketing tool. Scott Alliy creator of FindaSeminar.com and VenueChooser.com recently created SeminarBrochures.com the newest Internet marketing tool for the training seminar and events industry. According to Scott "SeminarBrochures.com will help you increase attendance by allowing you to attract target audience of event attendees who can help themselves to your event information brochure anytime day or night." Says Scott "SeminarBrochures.com is a great marketing tool for Seminars of course but will also benefit your company if you provide any kind of publictraining, tradeshows, conferences, workshops, webinars and more." Consumers have become more savvy according to Scott and have less time or desire to be diluged with unrequested direct mail and or email.
GoQuo opens new US offices
Online and dynamic packaging technology specialist GoQuo is now offering its solutions direct to the North American travel marketplace. Building on its existing US customer base (Flights.com, Shakiba Travel and Options Travel.com), GoQuo has opened a sales and marketing office in New York, with customer support provided from its Silicon Valley office in Santa Clara, California. GoQuo, established in 2004 and winner of a prestigious 2006 World Travel Market technology award in the Dynamic Packaging Tools Online category, now has over 70 customers worldwide in the travel agency, air consolidator and tour operator markets. It will offer its GQDynamic, GQAgent, GQConsol and AirlineDP solutions, as well as GQHotel, GQMailer and GQGate products. The company will soon launch its latest solution designed specifically for tour operators, and will shortly announce its latest win in Canada.
Deutsche Telekom and Neuf Cegetel agree on T-Online
BT is to launch its first TV ad campaign to promote BT Vision. It says the two 60-second ads will highlight the flexibility of the service, which combines Freeview TV channels with on-demand content available via broadband, catch-up TV, and personal video recorder storage capacity. The TV campaign will be supported by posters on buses and billboards. There will also be national newspaper and magazine ads and a major online campaign. "When people are considering digital TV, the campaign spells out why BT Vision offers the best option - no matter what their mood or viewing occasion," said Lib Charlesworth, the director of sales and marketing at BT Vision. BT has also announced that BT Vision set top boxes will now be made available to buy through John Lewis and Comet this summer.
Cyber Monday Special: Shop Inside a Real Brookstone store - Online
MERRIMACK, N.H. and MARLBOROUGH, Mass., Nov. 26 /PRNewswire/ -- Holiday shopping just got more interesting and interactive with today's launch of the world's first 3-D online store by specialty retailer Brookstone and technology company Kinset, Inc. Brookstone's Kinset 3-D Virtual Store (http://kinset.com/location/brookstone) allows consumers to enjoy the look, feel and interaction of an actual store and shop for great Holiday gifts, right in the comfort of their own homes. Online shoppers enter the 3-D store and use their mouse to navigate inside the store, browse aisles, view product images and details, and make purchases. "The Brookstone Kinset 3-D store has transformed e-commerce from a two- dimensional task of searching and viewing text and images, to a deeper, more robust and interactive journey of browsing and discovery," said Greg Sweeney, Brookstone's Vice President and General Manager of Direct Marketing.
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