| Stopping the Junk Mail Deluge Can Be Done
Junk mail, paper catalogs and unsolicited credit-card offers clog our mailboxes. Consumer Reports shows some ways to stop the mailbox deluge and get to the mail you need to read. Homeowner Rachel Skinner said she cringes every time she takes a pile of catalogs out to be recycled. More than 53 million trees are used to produce paper catalogs each year. "I can get close to 20 catalogs a day. I get furniture catalogs, lots of children's clothing catalogs. I get bed and bath catalogs," Skinner said. "I'll get four different catalogs from one company." Consumer Reports, however, says it is possible to opt out and choose not to receive catalogs in the mail – and even to end those seemingly endless credit-card solicitations. "The Direct Marketing Association, which includes companies that send you catalogs, must take you off of their mailing list if you sign up for their Mail Preference Service,'" Urvashi Rangan, with Consumer Reports, said.
Web site trying to eliminate flood of catalogs
SAN JOSE, Calif. - Catalog Choice, the relatively new Web site designed to eliminate millions of catalog mailings, says its plan is working.
The Direct Marketing Association, the trade group for many of those catalog companies, says it has more trustworthy solutions for people who want fewer catalogs.
Either way, consumers seem to be benefiting.
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Digital media to see speediest growth for ad investment: report
Advertising spending in Canada is expected to jump at a compound annual growth rate of 5.3 per cent over the next four years, according to new data from the Canadian Marketing Association. The report said that advertising investment will rise to more than $23.3 billion in 2011, from $19 billion this year, with every dollar spent on advertising expected to directly result in nearly $9 of economic activity in the country. Overall direct sales from advertising campaigns are forecasted to increase from this year's levels by roughly 33 per cent, to $203 billion by 2011, the report added. "Digital media is expected to lead all other marketing channels in 2011 in terms of direct sales, with purchases resulting from marketing offers received over the Internet and through commercial e-mail forecast to top $46.6 billion by 2011," the report read.
Guthy-Renker Wins 'Infomercial of the Year' for Sheer Cover
LAS VEGAS, Oct. 4 /PRNewswire/ -- The world's largest direct response television company, Guthy-Renker celebrated several wins at the 17th Annual Electronic Retailing Association Awards Gala in Las Vegas this week. Recognizing the best in the electronic retailing industry, the ERA honored Sheer Cover with "Best Long Form" Infomercial of the Year and Proactiv Solution with "Best Short Form," "Best Short Form Health & Beauty" and "Best Live Shopping On-Air Guest" for Proactiv co-creator Dr. Kathy Fields. This marks the eighth consecutive year that Proactiv Solution has been nominated at the award ceremony and the third year for Sheer Cover. "We're honored to be recognized for delivering top-quality productions as this further solidifies our status as the most successful and most awarded infomercial company," said Alex Kushner, veteran marketing executive with Guthy-Renker.
Business in the Burbs: Reader's Digest enters print partnership with ...
Reader's Digest Association, based in Chappaqua, said yesterday that it has entered into a multiyear partnership with Williams Lea, a London-based company that provides printing and direct-marketing services worldwide. Williams Lea will take over the promotional printing operations of Reader's Digest's direct-mail business in 19 countries throughout North America, Europe, the Middle East, the Asian Pacific region and Latin America, RDA said. RDA estimates that the outsourcing will reduce its costs by $130 million over the first three years by improving business processes and allowing RDA to get better prices on print products. "Williams Lea is one of the largest global players in the printing field, and as such we will use their resources, skills and contacts to get better prices on everything to do with printing - paper, ink, printing itself," said William Adler, vice president of global communications, in an e-mail.
Foreclosure fight
You might have to start out at Mcdonalds or Wal mart and then work your way up. This is not a free world. Know what happens if I quit making my payments ? I loose my house too, and my credit becomes trashed. I work so this does not happen. I lost a good job but I looked and found another one so I could keep what I had. I had to give up extras like cable internet, and other "extras" for awhile till I got back on my feet. Get out and look for a job. This whole article shows nothing to me but what happens when you have a houseful of people that won't work. " .
New Research from Aberdeen Group Reveals Best Practices in Optimizing ...
CAMBRIDGE, Mass., Nov. 6 /PRNewswire-FirstCall/ -- Mazu Networks, the leading(1) provider of Network Behavior Analysis (NBA) systems, today announced that the Aberdeen Group, a Harte-Hanks Company (NYSE: HHS) , published a new research report titled, "Optimizing WAN for Application Acceleration." The report, sponsored by Mazu Networks, examines how organizations are monitoring, optimizing and controlling their WAN to streamline business processes, optimize networking costs and support new technology rollouts. In addition, the report highlights how deployment of technology solutions for WAN optimization and application acceleration enables Best-in-Class organizations to improve application performance and achieve cost savings. The report revealed that 93 percent of respondents indicated that they need more visibility into and control over the performance of their networks.
The Sears Wish Book Catalog Inspires its Holiday Marketing Campaign
HOFFMAN ESTATES, Ill., Nov. 6 /PRNewswire/ -- Millions of Americans remember the Sears Wish Book catalog with excitement -- and the hours they spent poring over each page, circling the gifts they wanted both to give and to receive during the holidays. Now, this year's return of the historic catalog has inspired Sears' new holiday marketing campaign, which launched November 4. Led by the tagline "Don't just give a gift, grant a wish," the integrated marketing campaign features an expanded, more diversified, multicultural media mix, including national television and radio spots, magazine insertions for jewelry and tools, and increased online media, plus new sears.com functionality, Wishing Hours sales promotions and sweepstakes, direct mail, circular, public relations and, of course, catalogs.
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